Audience targeting.

In order to fulfil assessment objective AO3, I have demonstrated the ability to plan and construct media products using appropriate technical and creative skills.

In order to complete what demographic audience my magazine would target, I need knowledge about audiences. As Ien Ang suggests, when a magazine is produced there is usually an imaginary entity that the magazine will reach out to. I need to make a target audience/imaginary entity for my magazine to be successful.

Magazines serve as a tool to bring advertisers to audiences. In a music magazine, everything is an advert – it tries to sell you a brand persona of a band/artist, albums, singles, gig tickets, downloads, dvds, books, films. Music magazines also advertise anything else that would appeal to its target readership (clothes, technology, cosmetics etc).

My magazine Nailstorm will be about heavy metal bands and artists, with lots of information on gigs, reviews, any books or DVD's and free or small fee downloads. There will be adverts for clothing ranges, I will ask tutor in advance if I could create one such as "Heavy Clothing" or "Toxico".

Audiences are targeted by media institutions based on demographic variables such as gender, age, class, sexuality, occupation, hobbies, where they live, wealth etc. In terms of magazines, the bigger the readership the more the magazine can charge for advertising.

I have already discussed this briefly on the post where I made three choices of different music magazines. My gender will be male targeting, but female readers are welcome. Sexuality will be straight because there will be generic elements of attractive women in short clothing - appeals to men. Their age will be 16-34 and interests will lie mainly in music. The magazine will be around £3-4 and monthly issued out. It will be a conglomerate, with music channel, radio station and website.

That's pretty much my demographic audience. They will be stereotypical in the sense of loving tattoos, piercing, loud music, eccentric attitude and etc.